
Why You Should Consider a Website for Your Dog Grooming Business
With the recent TikTok drama in the US celebrities, influencers and small businesses lost their accounts overnight with a blank screen praying for Trump to help!
Working with students starting their new dog grooming businesses, I always preach the importance of having a website to promote their business and engage with new clients. When I pointed out that there was no personal ownership of your Facebook, Instagram or TikTok profiles and that accounts could be closed down overnight, it was always spoken in jest. I would never have envisaged that in 2025 we would be dealing with networks having potential shutdowns.

Having your own website is yours and no one else’s. You have control over how it is presented and it is also a vital platform to engage with new clients. If you are still to be persuaded to step into your own World Wide Web home, here are some positives to consider:
Professionalism and Credibility
A website establishes your business as legitimate and professional. In today’s digital age, customers often expect businesses to have an online presence. It builds trust with potential clients, as they can easily find information about your services, pricing, and contact details. An audience can get a feel of who you are. Most dog owners feel they are dropping off their child when having them groomed so they can gain an insight into who you are through your website.
In a recent YouGov Poll, 79% of Brits agree that a business with a well-designed website is more credible than a business with just a ‘shop window’ social media page. 59% added that they are more likely to repeat business with a well-designed or easy-to-use website, over one that isn’t. These are figures not to be ignored!
Showcase Your Services
Having a website provides a platform to highlight your grooming services, special packages, and any unique offerings (e.g., mobile grooming, spa treatments, etc.). By including photos of your work, customer testimonials, and before-and-after images this showcases your expertise to a wider audience and not solely through a social media platform.
With SEO (search engine optimisation) you can attract clients that are in your region. “Dog Groomers Near Me” is the most searched term when a client is seeking this service. Google will pick your website over a social media page.

Competitive Advantage
Many dog grooming businesses already have websites. Without one, you risk losing potential clients to competitors who are more visible online. Remember not everyone has a social media profile. Retired Mrs Brown with her two Cavapoos is more likely to contact you through a website than via Instagram. A well designed website can help you differentiate your business and highlight what makes you unique.
Marketing and Promotion
A website serves as a central home for your marketing efforts. You can promote special offers, discounts, or loyalty programs to attract and retain customers. Most website hosting and building services have a blogging page which can be utilised to write about dog care tips or grooming advice. This can position you as an expert in your field and drive traffic to your site.
Adaptability and Growth
As your business grows, your website can evolve to include new services, online stores for pet products, or additional locations. It’s a scalable tool that can adapt to your business needs over time.
In summary, a website is a critical tool for establishing your dog grooming business, attracting customers, and staying competitive in a growing industry. It’s an investment that can significantly impact your business’s success and growth.
With some technical savvy, it is easy to build your website through web builders such as Squarespace, Go Daddy, Wix or WordPress. However, to create a sleek, professional website is sometimes best left to the experts.

by Samantha Hobden
