Starting a business is a chaotic, terrifying and wonderful experience. I first started working on the designs around a year and a half ago, sketching and planning for what seemed like a far-off dream. Gradually, as things came together I began to realise that launching my own company wasn’t just a dream, I was getting closer to it being a reality. This really spurred me on and gave me the motivation needed to reach my goals.
Since the start of 2017, when things started to get very busy with planning and preparations for our launch, my life has been hectic! I constantly run around like a headless chicken, have a to-do list as long as my arm and get very little sleep but it is so worth it!
The initial planning stages were full of excitement and consisted of some of the most rewarding tasks; obviously designing the collection is a highlight, but also deciding how we were going to present the brand to the market was an essential task, and is the one I’ve chosen to focus on today.
Branding is a huge part of the success of Apt Cavalier. Our stunning, elegant AC logo has been one of the key features which has caught the eye and drawn people in, but the question I get asked most is “what does the name Apt Cavalier mean?”
I love when people ask this question as I spent a lot of time deciding on the name. I wrote different combinations of words and scribbled them out, I went through the dictionary, used a thesaurus and discarded name after name as none of them were perfect – I really wanted a name that portrayed exactly what the brand stood for. I read the shortlist of names to anyone that would listen and then finally the perfect name struck me. Apt Cavalier.
So, what does the name Apt Cavalier stand for? The answer is simple; if something is ‘Apt’ then it is fit for the purpose it was intended for, and a ‘Cavalier’ is defined as a horseman.
Apt Cavalier literally means clothing that is suitable to ride in, and when I say ride, I mean really ride in. Everything we have created has been designed with the competitive rider in mind, from the shapes and silhouettes, to the fabrics and trimmings.
So, what does Apt Cavalier mean? Everything. The name is everything we stand for.
Please visit: https://www.aptcavalier.com/1 Comments