Telling your storiesfrom the stables to the fields

Business Showcase
12 October,2017

Business Showcase: the person behind HippoLogic

Hello, I am Sandra Poppema, B.Sc. and I am the proud founder of HippoLogic. I connect equestrians to their inner wisdom and teach them the principles of learning, so they become confident and knowledgeable to train their own horse safely and effectively.

HippoLogic offers online coaching via Skype, courses in Equestrian goal setting and training challenges. Since HippoLogic went online I have had clients from all over the world.

Spending the work day with Sandra

During the week I start my days around 7 am with a cup of coffee. I work 45 minutes checking email and social media. Then I prepare breakfast for the family and I prep my son’s lunch. I do 15 minutes of housework (usually laundry or cleaning the dishwasher), then it’s time to bring Leon to school.
Some days I go directly for an hour walk in nature to get some exercise and inspiration, some days I go back home to work on my blog, nurture my clients in my Facebook groups or do an online consult over Skype. After lunch I go to my horse, muck her stall, have a short ride or do some groundwork exercises. Then it is 3 o’clock and I have to get Leon from school.

When the weather is good we stay for a while at the playground, then go home and have a snack together. While Leon plays I work some more and then it is time for dinner. After dinner we have family time and after Leon’s bedtime I go back to work.

What do you do in your spare time?

In my free time I like to spent my time with family and friends, riding my horse and teaching her new tricks. I like to read books and I am so happy with my Kindle paper white. It is so handy on camping trips because it doesn’t take up much space. We love to go camping for weeks in Summer and during the many long weekends/holidays Canada has. If we don’t go camping we usually go hiking. Canada has so much nature to offer, and the mountains are stunning!

I am also co-founder of the Dutch school, De Esdoorn (“Maple leaf”) in Vancouver and I am on the board of the Sinterklaas (Saint Nicholas) celebration for Dutch children in The Lower Mainland, BC. It is such a joy to offer children with a Dutch heritage the chance to connect with their roots.

Last year I participated in a course “How to draw a horse” which I really enjoyed. I also love to do crafts and be creative. Being a mom gives a good excuse to do a lot of that.


Sandra Poppema

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Post History

Haynet Podcast

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Chatting A Bit with Olive & Berry

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Stand Out In Business

My Favourite Equestrian TV Series: Flambards

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