Telling your storiesfrom the stables to the fields

Business Showcase
12 September,2017

Business Showcase: Introducing Apt Cavalier

Please allow me to introduce Apt Cavalier, the new Equestrian Performance Brand which oozes innovation, comfort and quality.Our introductory collection launched in June 2017 and although our sportswear can benefit equestrians from all walks of life, it is primarily aimed at Eventers.


Eventing is currently at an exciting turning point, as for such a long time we have trailed behind other sports when it comes to modernisation. Sports like Cycling have really pushed ahead with the innovation of their equipment and clothing, finding the best possible materials to compete in to ensure maximum performance.


However, now we see the equestrian world catching up. Five years ago, everyone was trotting around the warm up with iron stirrups and chunky body protectors, however, now we see lightweight, plastic stirrups and innovative air jackets replace their outdated predecessors. Products like these aid performance, make riders more comfortable and even make our sport safer. Apt Cavalier wants to be a part of that.


It’s time to wave goodbye to thick, warm cotton shirts and breeches that absorb the rain, and time to welcome sports clothing which keeps you warm and dry when it is cold and wet, and cool and sweat-free when the sun it out. Our clothing is true performance wear which incorporates top quality, innovative sports fabric with clever designs including perfectly placed mesh vents, to ensure the rider stays comfortable at all times.


Additionally, all of our performance wear is made right here in the UK in hand-picked, specialist sportswear factories, ensuring our customers receive top quality garments that they will truly love to ride in.


Since our launch, the brand has created quite a buzz on social media and has been featured in numerous equestrian publications including Horse & Rider, Horse Magazine and Eventing Worldwide. We have also attracted the attention of some of the UK’s top eventers, and just two months after our launch were lucky enough to watch one of our Performance Skins gallop around the testing track at Burghley worn by an accomplished four-star rider!


There are big plans for the future of Apt Cavalier, and we are incredibly excited about the amazing feedback we have received so far, If you want to find out a bit more about us and view our collection you can visit our website at




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Haynet is a leading equestrian, countryside and canine blogging directory, telling your stories from the stables, kennels and to the fields. If you love living in the countryside, riding your horse, farming the fields or walking your dogs through the woods – then you will feel right at home here!

Samantha is joint judge of the Equestrian Blogger/Vlogger of the Year Award recognising talent within the industry. We are the founder of the #HorseBloggers channel, dedicated networks to share countryside related content, engaging with the blogging community. Being passionate about rural business, we work and support equestrian and countryside companies too. Haynet brings you all the views, news, podcasts and latest products from the stables to the fields which we know you will find of interest!

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