We started Lavender and White Publishing in 2010, at that stage self-publishing was in its infancy. Many authors who had been published by traditional publishers were finding their contracts were not being renewed. Even big name authors were suddenly finding themselves unwanted by their publishers despite good sales.
The reason for this was that the publishing world was in a state of turmoil. E-books, purchased via Amazon were ‘the thing’ and publishers were afraid that this spelt the end for the business and so were focusing on big name biographies and Christmas type gift books. However, the ease and availability of Amazon meant that for once authors could sell their books without the support of a traditional publisher and actually make good money at it. A traditional publisher will take 70% of the book royalties, whereas independent authors will earn 70% of the sales themselves.
As Jacqueline says, “Why would any author give their hard earned money to a traditional publisher, when they can produce the book independently, quickly re-coup the costs and have the potential to make an excellent living from their writing.” We set up Lavender and White to provide the services which would normally be done for the author by the publishing house, so that books were professionally produced. While it is simple to write a book, design a cover and load the book onto Amazon, unfortunately the reality of the situation is that unless the book is professionally produced, edited and designed it will not find readers. Potential authors need to realise that they are producing a product, of which they are part of the brand. It is pointless to spend many, many hours writing a book for it to flop and for future sales to be jeopardised by an unprofessional product. This is where we come in, providing all of the services to make sure that your book is suitable for a discerning market and will get all of the sales you need to make it worthwhile.
Jacqueline Broderick, Lavender and White’s founder has over two decades of experience in publishing, both as a Contributing and Managing Editor of a number of equestrian and lifestyle magazines and as an author. She has published 6 books, fiction and non-fiction, both traditionally and independently, with Poolbeg and Lavender and White. Editor Sarah Lewis, designers Cathy Helms and Liz Fitt have a similar length of experience in their field.
Because of Jacqueline’s expertise in the equestrian field, with more decades of horse ownership and competition experience than she admits to, equestrian authors were always going to be something that she preferred working with. However as the business grew it quickly became apparent that there was a big demand from authors in other genres and so the business expanded to encompass these.
Please visit Jacqui at Lavender & White Publishing