Many use social media every day to promote their dog grooming business but some perhaps shy away from shouting out about what they do… If you are looking to increase your customer base, social media is a vital tool in raising your profile and promoting your brand and services to potential new clients.
Don’t fall into the trap by sharing daily just every single groom you do through your social media profile. People will start to scroll on by. Mixing your social media posts with a variety of content will give a reason for your audience to stop and engage. Here are five tips to help you utilise social media more effectively with your business:
WHO ARE YOU?
Use social media to introduce yourself and show your face to your customers. Your relationship with your clients is a big part of your business. If they like what they see and hear and your social media posts have been of value to them, they are more likely to pick up the phone to book their dog in with you. Tell your story about how you started dog grooming and why. Be honest and transparent about your business showing the good times and sometimes the challenges in a diplomatic way. Customers warm to openness and will buy into the service you are providing. Showing your face and personality through social media is key in the promotion of your dog grooming brand.
WHERE ARE YOU?
Chat about where you are based and why you are there? Is it your home town or do you live in a county that you love? Introduce your salon (perhaps with a video tour) but also talk about what you love about the area. Show where you take your dogs for a walk or what you do in your spare time. If you have dogs, why not make them the stars of your business!
Show behind the scenes in running your dog grooming business. Most owners really do not have a clue how much it takes to keep your business running effectively. Why not film yourself opening the salon in a time-lapse video washing and drying towels, disinfecting your tools, cleaning your clippers, dealing with all the hair. If you have a new piece of equipment show your customers, if you have a new dog in the salon – introduce them and talk about their breed. Show them the dog hair in your tea when you are trying desperately to eat and drink during the working day. It again just shows the other side of your business which many owners do not see. Definitely post your work but mix it in with other content. Show the best of your grooms and ones that have given you a challenge too. Why not once a week have a star dog and explain why you have chosen them. If there are dogs that have a special story to them, tell it through your social media if your customer is happy for you to share.
With many of us closed or working fewer hours during this latest lockdown, share some grooming tips with your customers. This not only keeps your business on their News Feed but helps them keep hopefully their dogs in good order. Share tips through a blog or a video and make sure you tell them you are there for them to help and offer advice during this very strange and challenging time.
INVOLVE YOUR CUSTOMERS
This is a great way to make your customers feel involved and valued by sharing their news through social media. If they post something funny about one of their dogs – share it! If they are going through a tough time with their dog for example perhaps it is poorly – then share and show your concern wishing them a speedy recovery. Reposting customer’s content that is linked to your business will make them feel special and valued. Engaging with your social media audience will increase loyalty to you. With social media algorithms, the more your customers stop and engage with your posts – the more your business will appear on the News Feed. So mix it up and shout out what you do!
I hope these few little tips have helped and again any questions at all, please post in the comments where I will always be happy to answer them for you.
Country Barn Dog Grooming