Trying to figure out what you should write about next? Look at your top performing posts.
It’s an exercise very few of us do, but it reveals so much about ourselves as content producers and our audience.
If you’re a blogger and use Google Analytics, pull open another tab on your browser and take a look.
Once logged in on Google Analytics select Behaviors, then Site Content, All Pages, and then change the period of time to be the entire last year, if not longer.
Now take a look at those posts. Are you surprised? Is it what you expected? Are you asking yourself, “Why the heck did I wait so long to discover this?”
I asked a series of well-known bloggers in tech and other disciplines to conduct this same exercise. This video summarizes the findings. Below is a detailed explanation of what we discovered about our writing and our audience.