With so many small equestrian businesses that are out there, Haynet is showcasing these companies and the hard working people behind them. The equestrian and countryside industry is tough and competition is high. However, it is a thriving industry with many small businesses opening every month.

Haynet is giving a small rural business one week on Haynet to showcase their company and what service they provide. You will find out about the person behind the brand, what service or products they have to offer even giving Haynet some generous discounts with them! We will also find out what their hopes are for the future within equestrian and countryside business, championing their enthusiasm for the products or services they provide.

 
So please come and follow this series on Haynet and show support for these unsung businesses that are making their way in the equestrian and countryside industry. You never know if this is something you are thinking about delving into, it may give you the inspiration you need to start your very own equestrian or countryside business!

The quest for creative talent just got easier


If you’re an equestrian or rural business looking for branding, creative design, websites, photography or PR, the new Get Quotes feature from the Equestrian Creative Network makes it easier than ever!

 

Simply provide some information about your business and your requirements. Your brief goes directly to specialist members of the network so soon enough you’ll have a range of proposals to consider.


To get started visit: http://www.equestriancreativenetwork.com/request-a-quote

Media Partnership announced with Equestrian Creative Network and EQUUS INTERNATIONAL Film Festival®

The Equestrian Creative Network (ECN) has agreed to give EQUUS INTERNATIONAL Film Festival® (EIFF) a dedicated portfolio to showcase EIFF news, videos and images from the film festival, and will be sponsoring the awards, offering each EIFF category winner an ECN portfolio to showcase their work. “This is a generous and appreciated offer,” says EIFF founder Janet Rose “in line with our mission to give filmmakers a broader platform for their messages and creativity.”

 

Liam from the Equestrian Creative Network commented: “I’m thrilled to be able to offer the ECN as a platform for filmmakers to showcase their award-winning work. To be partnering with EIFF at this stage in our growth is really exciting and I look forward to sharing EIFF’s updates with ECN visitors.”

 

“The films are breathtaking. Some take on critical issues, others are just great stories, all will make your heart sing,” says Rose about the growing list of acclaimed finalists screening September 15-17 at the Roxy Theater in Missoula, Montana.

 

“This includes some of the best from Monty Roberts Productions, which is celebrating the 20th anniversary of the story of Shy Boy; Stefan Morel’s ‘Blind Spot’ and ‘The Herd;’ Horsefly Film’s ‘Talking to the Air;’ Margot McMaster’s ‘The Caravan;’ and a great short on Native relay-racing on horseback. By special arrangement with the filmmakers (not for competition), we’ll screen the award-winning ‘Badger Creek’ and older but still-relevant ‘El Caballo,’ by Doug Hawes Davis, founder of the Big Sky Documentary Film Festival. We all need inspiration in life. Horses, and this festival, can deliver that.”

 

The EIFF conference’s keynote speakers include Diana Webster, founder of the Native America Humane Society, and Dr. Michael Yellowbird, on ‘What Equines and Animals Can Teach Us About Mindfulness,’ who is joined by Dr. John Spence of Native American Therapeutic Horsemanship, LLC on ‘Sacred Connections, Healing Through Horses.’ EIFF panels will look at youth-at-risk and horse-healing partnerships; issues facing wild horses; host Equine Cushings and Insulin Resistance Group, Inc. speakers on laminitis and equine metabolic disorders; and introduce Thoroughbred Racing Hall of Fame jockey Brauilio Baeza and his wife, NYRA jockey, film producer (‘How To Train a Thoroughbred Horse’) and advocate, Janice Blake.

 

EQUUS INTERNATIONAL Film Festival® is the official outreach project of Horse Haven Montana and has the support of Big Sky Writing, Humane Society of the United States, Native America Humane Society, Paws Up Foundation, Pegasus Foundation, SpeedConnect Internet Services, William E. Rideg – Attorney & Equine Legal Specialist, and Winnie’s Cookies.

 

Learn more on Facebook and at www.equusinternationalfilmfestival.com

How to use email newsletters to build your brand online

We all like to hear about our favourite brands and organisations so there's a case for every business to invite fans to sign up for a newsletter. The newsletter is an opportunity to communicate regularly and directly with your keenest customers – with the added bonus that you can pull them in to your current promotions and calls-to-action.

 

A proactive approach to online communications doesn't just mean sending continuous emails about special offers or competition season achievements. As depressing as it might sound upfront – even your most loyal customers are much less interested in an email from you than you expect. So the message needs to engage them quickly and then contribute to an ongoing story, in which each thrilling instalment enforces your key brand aims. You might want them to feel entertained, inspired or even a greater sense of belonging.

 

Whatever you want them to feel, there are some important email newsletter tips to keep in mind:

 

1. Be honest and direct. Consumers buy for many reasons – and it's not always about finding the cheapest option or even something actually unique. For most purchases consumers are led by deep emotions. As you build your brand story, you create something to satisfy these emotional needs. Think of the best brands you know – they all depend on your emotional involvement with them. So your messages should be about reinforcing this. Give them a sneak peek into your business, in which you reveal what it's like to live your brand. Think about why it will reassure, inspire or energise them. They're more likely to buy that bottle of show sheen from you rather than the guy down the road, without even realising – or being able to explain why.

 

2. Don't commit any cardinal email sins. If you're sending the messages from a normal workaday email application like Outlook – make sure you put the addresses in the BCCfield. You wouldn't want to accidentally reveal all of your targets contact details. It's terribly unprofessional and a real breach of trust and privacy for the people who are supposed to mean so much to you. Check all of the links you include to ensure none of them are broken. Also, it's important to send to people who actually want to listen. Give readers an easy way to unsubscribe – and follow through on it. Your recipients should stay because they want to, not because they have to. No one loves a spammer!

 

3. Build your lists with good contacts at every opportunity. In your meetings and dealings with new contacts, if you think they might be interested, invite them to join your mailing list. You could send them a sample newsletter and invite them to subscribe for themselves.

 

4. The most important question is 'why?' What do you want your customers to think and/or do after reading your message? Be sure to include links to relevant online material and plan your calls-to-action. Good links in your email newsletter save your reader time and demonstrate your helpful and knowledgeable nature. If they are really useful, readers may even forward them on to others – giving you some free viral marketing. If you have a solid aim for the newsletter – make sure the customer's next step is clear. Make it easy for them to choose the option you would prefer, or they will simply delete and move on.

 

Investing in a quality email newsletter tool makes life a lot easier so you can focus on the important questions: what contribution to my brand story does this newsletter make and what am I trying to achieve for my customers by sending it?

 

The best email newsletter tools all offer these benefits:

 

1. Professionally branded newsletters ensuring visual continuity.
2. The ability to personally address emails to recipients, and create groups in order to segment the market and target contacts appropriately.
3. The ability to track recipient activity – who opened it, what did they look at and who's email address didn't work this time?

 

Increasingly consumers make use of an online 'touchpoint' for the brands they love. If you want to build a lasting and fulfilling relationship with your customers you need this touchpoint to be easy to find and to reinforce their impression of you. But – that's not enough! Proactive online communications are vital for keeping their attention and building that relationship. Whatever the content of your email newsletters – make sure you really try to connect with the hopes and desires of the audience. You're more likely to achieve your aims if you can convince them that you are doing the same for them.

 

For more articles like this, or if you need any help with writing the content or planning your email marketing together there are a number of ECN members who can make your message sing. Search the ECN… www.equestriancreativenetwork.com

Equestrian Creative Network Awards - ENTRIES CLOSE TODAY!

Equestrian Creative Network has recently launched a new online award with six categories, exclusively recognising their members content in social media.

 

Members are currently submitting their entries in six categories which have been selected to celebrate the great content they've created, both on and off the ECN.

 

Categories

1. Best ECN portfolio
2. Most informative article on the ECN
3. Best ECNLive (or almost live) 
4. Best use of video (doesn’t have to be on the ECN)
5. Best blog post (doesn’t have to be on the ECN)
6. Best press release added to the ECN Newswire

 

Judging

The winners will be decided by voting: 50% by the public and 50% by peer review from fellow members.

 

Entry

If you haven't already entered, send the URLs for the items you wish to be shortlisted, along with your chosen categories (one item per category). You can enter as many categories as you like.

 

The deadline for submissions is TODAY! 

 

Ceremony

Winners will be announced in August during a special ECNLive on the dedicated Equestrian Creative Network Awards Facebook page.

 

Stay tuned. Voting will take place in early July.

 

For more information, or to submit your entries, email Liam.

 

Stay up-to-date with the awards by signing up to the ECN newsletter.

Business Showcase: Introducing Liam Killen from Equestrian Creative Network


Hi! My name is Liam Killen and I run the Equestrian Creative Network (ECN). The ECN is the global showcase for creative professionals with an equine specialism. The ECN acts as a valuable source of advice and inspiration for business owners looking to take their branding, communications, marketing and digital activity to the next level. 


I grew up on my family’s mares’ stud in County Down, Northern Ireland. I was big into the Pony Club (East Down)… tetrathlon, eventing, show jumping you name it, I tired it. In 2007 I graduated with an Honours Degree in Equine Management from the College of Agriculture, Food and Rural Enterprise in Enniskillen. In my placement year I rode for Mclain Ward in upstate New York - and had the time of my life. After graduating I worked in a number of communications and marketing roles in the UK and America before setting up the ECN in 2013. I found my love of marketing when, in my final year at Enniskillen, I took a marketing module completely by chance. This inspired me to pursue a career where I could provide a strategic role within the equestrian industry.


I saw the wealth of creative talent within the equestrian industry through running the Equestrian Social Media Awards (2010-14) which saw a global reach of nearly 1.5million and attracted finalists from across the globe. The ECN exists to showcase innovative marketing campaigns, beautiful design, the use of digital and the mobile revolution within the horse world. Through the directory, business owners can find the right creative talent to harness these to help them achieve their aims.


I currently live in Manchester with my partner, son George and dog Monty.


www.equestriancreativenetwork.com


 

When should I call an Equine Osteopath? by Georgina Bull

Just like us, our horses can suffer with back, neck and joint problems but who should you turn to for help? It stands to reason that if your horse has a major injury or is lame you should first of all contact your vet for further advice, but for the purposes of this blog we'll assume the vet is happy with the use of Osteopathy. Most of the time there is no need for your vet to see your horse before you use an osteopath, but veterinary permission should be sought for any therapist that treats an animal, under the Veterinary Surgeons Order 2015.

 

Osteopathy is an established, recognised system of manual therapy with a strong emphasis on anatomy and biomechanics of the body. Osteopathy uses soft tissue techniques including massage and myofascial release, stretching, joint mobilisation and sometimes manipulation to help improve the function of the body and it's biomechanics.

 

Horses are often good at hiding their pain. Sometimes, they only show subtle signs that they're sore, such as a "worried" look in their eyes, wrinkled nostrils and opening their mouth when ridden. Frequently, riders deem them to be bad habits and use stronger tack to try and control them.

 

Symptoms of pain can progress in severity such as objecting to being groomed, saddled or girthed, walking straight off from the mounting block, a reluctance to trot or canter or difficulties with one rein in a school or a particular transition. Stiffness, loss of muscle bulk, muscle spasms, altered head carriage and changes to behaviour such as bucking, bolting and rearing are often obvious signs of pain. Riders can directly affect their horse too, but we'll look at this in a later blog.

 

When I see a horse, I do an initial assessment that includes discussing the problems with the owner, watching the horse walk and trot in both straight lines and often on a circle. I will then use hands on work to both assess and treat what is found. Osteopaths have a highly developed sense of touch, known as palpation, and will quietly work through the horse's joints, moving them in their comfortable range of movement to assess for problems. Most horses I see have spinal restrictions, called dysfunctions, where 2 neighbouring vertebrae or more aren't moving well, or some kind of stiffness to one of the joints of the pelvis, but equally they could have a stiff knee causing problems.

 

Owners often say their horse's pelvis or back is "out of place" but this is not true. If the joints were "out" they would be dislocated and you'd definitely need your vet urgently! Stiffness and dysfunction of the joint causes the muscles around the joint to contract and act as a splint to prevent the joint moving, like putting a plaster cast around a broken bone. Often the horse develops a compensation pattern to get round the stiffness by using another part of its body more, so treatment must make sure the whole body is working well, not just one part by itself.

 

At the end of a treatment I always make time to talk about exercises and changes to tack or care that will suit you and your horse to help improve what's going on. Sometimes I will recommend you as a rider need some treatment to compliment what we've achieved with your horse. I will often discuss the need for a follow up visit to make sure that everything is improving. The duration of that follow up can be influenced by several things such as how sore your horse is and what you intend to do with them work wise. Horses in light work may only need a visit once every 6 months to check that all is well. Competition horses and those in hard work often benefit from regular treatment to keep them performing at their absolute best, and to relieve aches before they develop into a big problem. In these instances, I am always willing to work with not only the vet, but the farrier too, to make sure that we all understand each other's ideas of how to get the best from the horse.

 

Please visit Georgina at Nene Valley Osteopathy

Equine Osteopathy - A Case Study

It's always lovely, as a therapist, when you are able to follow one customer and their horses over a period of time and watch as things change. One of my customers is an Advanced endurance rider who has competed successfully many times at both national and FEI level, including completing the Cairngorm100, 100 miles in one day over the Scottish Highlands last year. Not only do I treat her, the rider, but I also treat her horses.

 

When I was asked to write a blog, I thought it might be good to write about this particular customer because her horses require fine tuning to help keep them performing at their best. I was called last year by my customer to come and look at one of her endurance arabs. He'd tripped whilst having a schooling session and ended up almost face-planting himself into the school surface, poor little boy!

 

When I saw him a few days later, he clearly was feeling a little delicate. He showed significant tenderness around his poll, some joint restrictions through the top of his neck which undoubtedly gave him some kind of headache, tightness under his jaw, some soreness through his off fore shoulder and some restriction of movement underneath the cantle of his saddle.

 

It never ceases to amaze me when I work with horses just how well they get on with very gentle treatments. I started treating the arab with some hyoid release techniques. The hyoid is a very delicate little bone that sits under the jaw and has lots of muscles attached to it. It's absolutely vital to the mechanism of eating and swallowing for horses. The horse found this uncomfortable for the start, but with a little persistence he began to accept it and after 10 minutes was falling asleep!

 

I am continuously reassessing the body for changes whilst I work. Releasing the arab's hyoid made a significant difference to how his neck was working, and combined with some mobilisations to the joints in his neck to improve their range of motion saw him sighing, licking and chewing and nodding off again. All very good signs that things are improving and releasing! I went on to follow up with some work on his off fore and through his thoracic spine, the bit where your saddle sits, and after 50 minutes had a happy horse that was rather relaxed!

 

I finished off his treatment by using some kinesiotape to help prolong the effects of treatment and support his back whilst he re-adjusted to standing "normally" again! Kinesiotape interacts with the skin and certain parts of the nervous system to help decompress the tissues and create a "lifting" effect allowing for increased circulation, improve tissue drainage and is thought to reduce pain. Many athletes are using kinesiotape to help with injury recovery as a non invasive support mechanism. Whilst there is conflicting scientific evidence for its use, I find horses and humans alike respond well to being taped.

 

Thankfully, after a couple of days to recover, his rider said he was feeling great again and was back out competing shortly after his treatment! I do see them on a regular basis and this little chestnut has had no reoccurrence of this particular headache!

 

Please visit Georgina Bull from Nene Valley Osteopathy

Could you be an Osteopath?

If you're looking for a rewarding career helping people and animals but not sure that nursing or physiotherapy is right for you, why not look into Osteopathy as a career? Let's start with what it is. Osteopathy is a style of complementary medicine that works to emphasise the relationship between the structure and function of the body, and helps to support the body's own ability to heal itself. Osteopaths use manual techniques such as soft tissue massage, joint mobilisations and manipulation in keeping with fundamental core values to create positive changes to people and animal's wellbeing.

 

The degree course is often a full time course, but some colleges do part time study. Usually entry requirements stipulate 5 A-C passes at GCSE and 2/3 A Level passes. The course itself doesn't only cover techniques but also includes fundamentals of medicine including anatomy, rheumatology, pharmacology, biomechanics and diagnostic techniques to name a few subjects. This allows students to build up the general skills required to practice Osteopathy in the community. Osteopaths generally work as self employed, sole practitioners in their local community allowing them flexibility to fit it around existing life, but there are endless opportunities to apply your skills in almost everywhere from doctors surgeries to football pitches!

 

Every osteopath in the UK has to be registered with the General Osteopathic Council as the title "Osteopath" is protected by law. Registration is the final part of completing a recognised course and there are several colleges that all have their own unique teaching style. For example, the British College of Osteopathic Medicine in London teaches Naturopathy alongside Osteopathy, giving students a wonderful insight into how the patient's lifestyle and environment can interact with their body, the British School of Osteopathy takes a very biomechanical and structural approach to training and the European School of Osteopathy follows classical techniques and Osteopathic philosophy closely. New graduates can choose to explore Osteopathic practice once registered and can end up specialising in paediatrics, sports, and many other subjects.

 

Osteopathy is growing in recognition with more and more people seeking help for themselves and their animals. To work with animals as an Osteopath you must be registered with the General Osteopathic Council and have completed your human studies first, then further into post graduate training to develop your knowledge and skills. Animal Osteopaths work closely with their local Veterinary Surgeons, ensuring the creature is safe to treat as well as adhering to the Veterinary Surgeons Act 2015.

 

Although it seems hard work to graduate, Osteopathy is one career where no two days are the same and you can finish for the day knowing you've made a positive difference through your treatments for the day which is hugely rewarding. For further information of accredited study courses and how to apply, please see the General Osteopathic Council's website, http://www.osteopathy.org.uk

 

by Georgina Bull from Nene Valley Osteopathy

How can Osteopathy help me as a horse rider? by Georgina Bull

If you've been following Haynet's blog this week you'll see that I've been lucky enough to feature as a guest blogger! I'm Georgina, an Osteopath in the UK who specialises in treating horses and their riders, and the interaction between them. We've looked at when it's worth calling an Osteopath for your horse, but how many of you stop to think about seeking treatment on yourself?

 

We riders work hard to care for our horses, we bend, twist and lift heavy weights on a daily basis and that can play havoc with our body. We often habitually muck out one way, or sweep one way, heavily favouring one side of our body, yet we expect to be able to sit centrally on our horse to help his body, and use each side of our being independently. That takes some serious skill!

 

We don't think twice about trying to work out what's gone wrong with our tack or our horses if we encounter a problem, but riders ourselves generally are very last on the list. Did you ever think that your own body and your riding can be hindering how your horse uses his body? If we sit in an unbalanced way, our horses have to not only compensate for their problems, but ours too.

 

Osteopathy can be a really useful tool for riders. Not only does it help ease new injuries we pick up from when gravity gets the better of us and we find ourselves sitting on the floor and not the horse, but also it helps to identify and treat tight and weak areas of muscles that create underlying strain patterns that become our "habitual" patterns.

 

To ride well requires balance, coordination and muscular control of our bodies. Riders often have problems with the gluteal and hamstring muscles, and poor back strength. To balance itself, the body creates tension in the quadriceps at the front of the thigh, which directly pull the pelvis forward, tipping the rider forward in the saddle and hollowing the lower back. The rider's posture can also be influenced by the saddle, leaving them having to fight to keep their posture aligned. Back pain and riders sitting heavily to one side have to be the most common complaints I hear, often coupled with riders saying one stirrup feels longer than the other despite them both being even.

 

Let me give you an example. The picture is me sitting on my 16hh Arab. It may not seem it on first glances, but my pelvis is beginning to tip forward, meaning my deep hip muscles are tight that can make me grip up with my legs and stopping me sitting completely on my seat bones. I have a big tendency to stick my chin out and round my shoulders, that aids with the sensation of being tipped forwards in the saddle. In my defence, the picture is taken on a slight tilt to the right, and my field is by no means flat!

 

Sadly, simply doing core exercises alone won't work to make everything better. Training should include strengthening weaker areas and stretching tight ones. Combined with osteopathic treatment to help keep pain at bay, your osteopath can create a rehabilitation programme to help you work on yourself, including a good stretching regime to do on a regular basis.

 

Something simple like treatment can and will make a massive difference to you and your horse together, keeping you balanced and supple and able to maintain a correct posture with ease on your horse. This hopefully means unplanned dismounts are few and far between! In the unfortunate event of an unplanned dismount, and you're sure you've not broken anything, the use of an ice pack or heat pack can work wonders, and gentle stretching can make a big difference...

 

For more infomation, please visit Nene Valley Osteopathy

Business Showcase: Introducing Georgina Bull from Nene Valley Osteopathy

Hi, and welcome to my blog for a week! I was invited by the lovely Samantha, the lady behind Haynet, to tell you a little more about how manual therapy can make a world of difference, not only for you, but for your horse too! But for today let me tell you a little more about me, Georgina Bull, and why I decided to go into Osteopathy.

 

I first discovered Osteopathy after being unceremoniously deposited from a 17.3hh mare aged 15. A few months after having surgery to fix my badly damaged shoulder, I had such bad pain in my neck and shoulders that I could barely move, and a friend at the time told me to seek treatment from an Osteopath she knew, so I did. That first consultation was the start of what was to be a life long journey for me. I saw fantastic benefits from what osteopathy could do, and whilst I already knew I wanted a career in some kind of therapy, decided Osteopathy was for me.

 

I trained at the British College of Osteopathic Medicine in London, and graduated in 2006 as human Osteopath, registered with the General Osteopathic Council, but my long term aim was always to work with horse and rider combinations, aiming to improve the balance between them.

 

Throughout my studies, I'd been helping a friend who competed in Endurance as her "back up" crew, and as she progressed into competing with Team GBR I got to see first hand just what a difference a good physical therapist can make to a horse and rider combination in competition, making gentle tweaks and adjustments to keep them performing to their full potential, and subsequently learnt a lot. I achieved one of my life goals when I later worked with the Elite Endurance Squad for Team GBR, travelling to European and World championships with them. Having already competed (all be it as crew) at the endurance event at the World Equestrian Games in Aachen 2006, I understood the pressures the competitors would be under and knew I could make a difference.

 

Through my years of treating humans I've never lost sight of wanting to treat horses, and have put in many hours of postgraduate training to do so. Horses are very similar to ourselves and suffer from all kinds of aches and pains due to the demands we place on them. They often find significant benefit from treatment, and give me such a huge sense of satisfaction when they show improvements from just simple techniques used on them, but they can often present quite a challenge when they think you should be just scratching their tail instead!

 

I often get asked what the perks of the job are. Aside from being able to work flexible hours that suit myself which lets me get out and ride my two horses, I always answer that it's seeing people and horses improve having been treated by myself. Knowing that something so simple and gentle can make such a significant difference to their overall well being is incredibly rewarding.

 

With healthcare in the UK shifting to having a very much self directed approach to wellness, the use of Osteopathy is booming, and with riders often finding huge benefits. Hopefully over the next few days you'll get a good insight into what we do and deepen your understanding of how to use our skills to your advantages, keeping you and your horse happy!

 

Please visit Gerogina at https://www.nenevalleyosteo.co.uk/

Behind the Brand by Tara Punter

Life as a PR is great. It really is. I couldn’t love it more and feel so incredibly lucky to call it my career. Helping businesses be seen by the public and the media is so rewarding. Many businesses, particularly small or start-ups, don’t have a huge budget for PR so I really do my utmost to ensure their available expenditure is used efficiently and effectively. There are many perks to PR and journalism and I’m lucky to attend some superb events, work with great businesses and riders and try great products. Yet it’s not all so fun and glamorous. Being in sole charge of the publics perception of companies requires constant attention and my mind is always on the job. I check my phone far too much, I check social media far too much and I respond too emails and client requests much later than most people actually consider acceptable to work. But I feel it pays off. The testimonials I receive and the successes that businesses achieve upon working together really makes it all so worth it. I feel like the luckiest girl in the world. And all this is planned from the saddle. 

 

#PRFromTheSaddle 

 

Don’t forget to take advantage of my Haynet readers offer - all new businesses get 20% any written work, whether that be a press release for a new product, some updated website copy or an article for your magazine. Just quote HAYNET when you email to use this offer.  

 

Please visit: https://www.tarapunterpr.co.uk/

Goals for Business by Tara Punter

Where do I want to go with the business? Worldwide! A lot of the work I do is journalism, whether that’s from the comfort of my office or from the press area at an event. I’ve covered most of the top events across the UK but I’d really love to travel to some events internationally. I visited Kentucky a few years ago with as part of my Degree (lucky, I know!) and was lucky enough to go to the home of the Kentucky Derby as well as Kentucky Horse Trials. That’s the ultimate goal - watch this space! 2018 will be the year! I’m actually honeymooning across America, I wonder if there are any events on in June I could get to (best not tell the fiancee this yet though!) 

 

In terms of goals closer to home, I just want to continue helping equestrian and rural businesses with their PR. Helping them get more clients, more sales and more publicity. 

 

Don’t forget to take advantage of my Haynet readers offer - all new businesses get 20% any written work, whether that be a press release for a new product, some updated website copy or an article for your magazine. Just quote HAYNET when you email to use this offer. 

 

Please visit: https://www.tarapunterpr.co.uk/

Could a press release help you? by Tara Punter

A press release is one of the most cost-efficient and effective ways to get your brand, product or service seen by the people that matter, your potential clients. But how can it help you? If you’ve got a new brand or product that needs shouting about, then a press release is the way to go. People are generally interested in new-ness. Whether that’s a new service, product or brand, they’re likely to want to read and learn more about it as their intrigue get the better of them. It makes for a talking point at the yard, with their friends and across many social platforms. You’ve got one chance to launch a new product – make it a good one. 

 

In having a press release produced by TP PR, the whole process is effortless and handled to ensure you minimum stress. I’ll start by researching the product or brand based on what’s on your website/social media and will generally only need to ask a couple of more specific questions. Once produced, it will be sent to you for any edits or confirmation. Once you’ve approved, I send out to the industry publications along with some good quality images (high res preferred). Some publications will want a follow up interview, may offer an article or suggest a feature that would suit you. I handle all of this, passing your details on as you wish. All for just £75… That's before the HAYNET 20% discount which continues to run for the duration of May. All that for £60! Can you afford not to?

 

Email: tara@tarapunterpr.co.uk 

Please also visit: https://www.tarapunterpr.co.uk/

So what is PR? by Tara Punter

PR isn’t just about big marketing campaigns for big companies with big budgets… 

 

Many businesses are slightly put off by the thought of outsourcing to a PR company due to the misconception that it is so expensive, a misconception that even I had before I started researching. I ensure there are a number of options to suit different companies and different budgets and am always happy to produce a bespoke package for a client. One of the major parts of my role is the production of a press release; these are a great way for new businesses or businesses with new products to be featured in the media. Therefore, I understand that if my target audience is primarily new businesses then they may not have a large budget for PR/Marketing/Advertising. My press release package is just £75 - this includes the initial consultation (usually done by email or Skype), the writing and any edits of the document and the sending out to all of the equestrian media.I also handle any correspondence with editors and publishers after the release has been sent out, at no additional cost. 

 

 

I really pride myself on helping businesses be seen by their potential clients in the right light. Getting coverage in the media isn’t always easy and I do love seeing a press release or article published that I’ve produced for a new client, a client that may not have known how to shout about themselves, or had the confidence to try. It’s just so rewarding. One of my proudest moments to date from my PR point of view was after writing a press release for a new business, I contacted the director to see how things were going since the release was published. He told me “we’ve ran out of product and I now have a 3 part feature in a leading magazine all thanks to the press release.” I was over the moon. My proudest moment as a journalist has to have been getting a joint filmed interview with Charlotte Dujardin and Carl Hester at Hartpury, their last stop before they headed out to Rio.  

 

For a limited time only, I’d love to offer all Haynet readers 20% off (ends 31st May 2017) - this applies to all written services currently listed at Tara Punter PR including press releases, all articles, website copy and blogs!

 

For more information on how a press release works, keep an eye out for tomorrows blog!

 

Please contact Tara by email: tara@tarapunterpr.co.uk

Business Showcase: Introducing Tara Punter PR

Hi Haynet! I’m Tara and I run Tara Punter PR, a specialist equestrian and rural PR company from the gorgeous Cotswolds. I live with my fiancee in a beautiful village with my gorgeous exracehorse Ollie (racing name Theophrastus) just 5 minutes away. I’ve been horsey for all of my 28 years and graduated from the Royal Agricultural College in Cirencester 4 years ago, having completed an Equine & Agricultural Business Management Degree. I always knew I wanted to have a career involved with horses, (without the mucking out and cold wet days!) yet had no idea what to do!

 

Through a chance meeting and a spot of luck, I found myself working as an equine journalist (nearly 2 years ago now) - the first event I covered was the Hickstead Derby meeting - I can’t express how lucky I felt, and in fact, still feel, to be paid to watch horses and interview riders. It’s fantastic. From there, I started doing social media and website management for a number of companies as well as helping them with all press and media matters. I then launched the business last October when I had a lightbulb moment and realised all that I was doing for my current clients, on a freelance basis, was PR! I chose to specialise in equestrian and rural businesses as this is what I know and love. I understand the rural lifestyle as well as rural fashion and sport, an essential  requirement if working with rural businesses. My knowledge of the equine industry is also varied; as my involvement with it spans for so long, I’ve certainly picked up an awful lot, giving myself lots to draw on for articles, interviews and inspiration.

 

The inspiration for my business is helped along with Ollie. My morning ride is my sanctuary, my quiet time. It’s the only time I have where I’m not on social media, on the phone, responding to emails or on a laptop! So I embrace it - as my mind relaxes and I take in the beautiful scenery and farmland, my subconscious thinks of marketing campaigns, blogs to make and tweets to shout about. It really is PR From The Saddle… 

 

Please come and visit: https://www.tarapunterpr.co.uk/

EvoEquine’s Small Business Secrets

Running a small business is no mean feat. It’s ‘sold’ as this wonderful dream; no boss to report to, holiday time whenever you want it, unlimited earning potential and permission to stay in your pyjamas until at least lunch time (most days). As much as those are very real benefits, the reality however is not always so idyllic.

 

With no set hours and customers wanting answers around the clock days are long but somehow still go by so fast! Not having a boss to report to is fantastic most days but it does get lonely and with nobody else to bounce ideas off or to deal with the inevitable angry customer. As for days off – an hour off would be nice!  But fear not, it needn’t be all doom and gloom on this wonderful journey to small business success.  (I’ve not really sold it so far have I?) There are ways for small business owners to ‘hack’ the system, save cash, save time and make friends.



1) Social Media – Oh boy is this a biggie! EvoEquine is on, wait for it… Facebook, Twitter, Instagram Pinterest, Snapchat, VK and Google+ .  That in itself is a full time job and whilst it’s great to get in touch with customers so quickly it can be difficult to keep up. Personally I have found the best social media hack to be hootsuite. Now I’m not talking about scheduling 100 posts a week, 6 weeks in advance but rather use it to help plan your day and week and always, always make sure that you’re around to respond to your scheduled posts. For example, if you’ve scheduled posts on twitter for the evening, be there! Use it as a tool to get organised, not a tool to be lazy. Social media needs to be social and it’s no good posting and running.



2) Google – Now this might sound like a bit of an obvious one but believe me the amount of times I’ve been stuck searching for ideas in my own head to get nowhere is unreal. Not sure what to post on social media? Need inspiration? Not sure what to blog about next? There are thousands of lists, blogs and articles online helping to inspire you. Most of the time whilst searching for help and ideas I won’t come away what I’m looking for but an article or image has sparked an idea for me to do something even better.

3) Canva – Oh gosh my love for Canva is strong! It’s a fantastic website/ app that allows you to create awesome graphics quickly, easily and more importantly for free! It comes with a set of pre-loaded templates in the right shape for various applications, facebook banners, postcards etc.  If you want a stock image this is usually charged at $1 per image but uploading your own images to manipulate is also free. I love Canva, I really do! If you haven’t tried it yet whether you’re running a business or not I highly recommend it.



4) Sponsored Riders/ Brand Ambassadors – This may sound like an odd one but the right sponsored riders/ brand ambassador(s) can have a hugely positive effect on business. Conversely the wrong person can have a disastrous effect. The right brand ambassador can help you with social media exposure, be a great sound board for ideas and provide honest feedback. Finding the right Brand Ambassador make take a while but taking the time to get it right can be a benefit to both parties.



5) Small Business Groups – These really are invaluable! Sitting at home/ in the office squirreling away running a business can get awfully lonely and inspiration can soon dry up. There are however a few small businesses groups out there that save the day and provide a huge amounts of value and some really great connections. I never would have imagined that upon starting my small business journey last year I would have already met and worked with some really brilliant people. I honestly couldn’t have done it without the help and support of an amazing little Facebook group called Small and Super Charged. Hosted by the Lovely Rhea Freeman PR, this group in particular has been invaluable for my business. For a start, I wouldn’t have had this brilliant blogging opportunity without it! So whatever your niche, your thing or your aims, get in touch with likeminded individuals, whether it be a local group in your area meeting in person, a Twitter hour or Facebook group. Never underestimate the power of networking and most importantly, don’t forget to give back and contribute whenever you can. As with anything in life, you’ll get out what you put in.


In conclusion folks, whether you’re already running your small business, have interest in running one or simply want to know what it takes, know that when there’s a will there’s a way and with enough fire, passion and determination, anything is possible!



Thanks for reading and I do hope that’s helped a few of you whether it be running your business or personally. Don’t forget you can keep up with EvoEquine on the social media channels below to see how these hacks have really been put into action and claim your Haynet readers discount by using code HAYNET for 15% off anything at www.EvoEquine.co.uk

 

Facebook - https://www.facebook.com/EvoEquine/

Twitter - https://twitter.com/Evo_Equine

Instagram - https://www.instagram.com/evoequine/

Pinterest - https://uk.pinterest.com/evoequine/

Snapchat - http://www.evoequine.co.uk/snapchat.html

So you want Sponsorship? by EvoEquine

So you’re a rider with a horse or team of horses you compete on. You’re out most weeks at your chosen discipline and spend a lot of time preparing for events. With so much hard work and preparation going into events it’s understandable that you may be seeking sponsorship to help with the load financially or even to keep your team up to date with the latest kit.


With so many sponsorship requests coming in to EvoEquine each week I think it’s fair to say I’ve seen my fair share of ways of how to seek sponsorship  and more importantly, how not to!


Here’s a rundown of a few do’s and don’ts if you’re looking for sponsorship this season.
 

Do your research.  What does the company do, why do they do it and what do they sell? It’s not good seeking sponsorship of a company you know nothing about.

 

Don’t copy and paste. It really is no good copy and pasting the same email to multiple companies. It’s incredibly obvious and looks lazy.

 

Follow up with a phone call. If your preferred method of initial contact is by email (It’s the one EvoEquine gets most often) then be sure to follow up with an email to show that you’re serious.

 

Provide stats. In these modern times more and more companies are looking for help with social media exposure, providing statistics of your social media accounts is hugely beneficial.

 

Check your spelling and grammar. There really is nothing more off putting than terrible spelling and grammar.

 

Pictures. A few images is always beneficial to show of your horse or pony to a potential sponsor.

 

Why you? Make sure you make it clear why you’re the right person to be sponsored. What can you bring to the team? What makes you different?

 

Why that company? With so many emails received each day it’s sometimes nice to know why somebody wants to be on the team. What is it about our company that makes you want to be part of it for example.   
 

Promises. Don’t make promises you can’t keep. It’s no good saying that you’ll post to instagram 10 times a week if in reality you can only post once or twice. Neither is better or worse than the other, just be honest.

 

Finally… Be human and remember the person you are reaching out to is too. Build up a relationship and take the time to check in with how your application is going. If you’ve been asked to provide information make sure you do so with a certain enthusiasm. It’s most disheartening to receive a lengthy email about a fantastic  rider to only receive a 1 line answer when further enquiries are made.

 

These are just a few tips I’ve come up with to provide you with the best chances of finding sponsorship. Although a company may not be advertising for a sponsor it doesn’t mean that they may not be quietly looking so dust of the laptop, do your research and get going!  But remember, don’t spam!
 

Want to keep up with EvoEquine? Why not check out the links below!

 

Facebook - https://www.facebook.com/EvoEquine/

Twitter - https://twitter.com/Evo_Equine

Instagram - https://www.instagram.com/evoequine/

Pinterest - https://uk.pinterest.com/evoequine/

Snapchat - http://www.evoequine.co.uk/snapchat.html

Website – www.EvoEquine.co.uk

EvoEquine - An Introduction To This Week's Business Showcase

Hello Haynet! It’s fantastic to be here if a little daunting to be joining such a brilliant stage with some great bloggers. Having attempted blogging with little success in the past this really is an in at the deep end moment and one I’m truly grateful for. So please do bear with me as I navigate the ins and outs of this fascinating world. So, who am I? Well the basics... I’m Alicia from EvoEquine Ltd. I’m 23, live in the glorious Cotswolds with my boyfriend and have a large four-legged furry beast of a horse called Thomas. In very spare moments of free time we enjoy a good bit of happy hacking and generally bumbling around the countryside, all be it usually sideways and with a healthy buck or two but who needs to take life too easy anyway? Doh!

 

In my not so free time however I can usually be found behind the laptop, at the post office or at various other locations running EvoEquine Ltd. Now in the interest of full disclosure I’m also still working a day job, ughh. Whilst I can’t complain about the steady income and life lessons I’ve learnt over the four years of working in Human Resources, it’s just not my calling in life. If we don’t try these things however how do we know? The good news though is on the 28th April I work my last full time day as a Human Resources Advisor and thus EvoEquine becomes full time. To say I am terrified would be an understatement but after running EvoEquine as a side hustle January 2016 it’s about time it was given some priority!

 


I’ve met some truly wonderful people these last few months and I honestly never knew the Equestrian Industry could be so generous, forgiving and kind! Something that really isn’t said enough. Having worked in the industry as a groom and rider for many years both in the UK and abroad I never anticipated that the transition back would be so easy.


In the past 14 months EvoEquine has gone from strength to strength having grown its product line from the Original Breathe Easy Bridle to an additional bridle and the exciting Rainbow Gloss Collection. Over the next twelve months there are plans to expand the bridle range and even bring entirely new product to the market. I can’t say too much but I can say it involves a 3D Printer and a lot of creativity!

I hope that gives a brief introduction to myself and EvoEquine! I really am looking forward to this week of blogging and sharing some business insight, the best bits of social media and even some know how.


If you wanted to keep up with EvoEquine you can do so be following us on the social media pages below.

Facebook - https://www.facebook.com/EvoEquine/

Twitter - https://twitter.com/Evo_Equine

Instagram - https://www.instagram.com/evoequine/

Pinterest - https://uk.pinterest.com/evoequine/

Snapchat - http://www.evoequine.co.uk/snapchat.html

 

Before I sign off however I just wanted to let you know that a discount code has been set up just for Haynet readers. You can use code HAYNET to get 15% off all products on our website for the whole of this week. This includes Bridles,  accessories and our Rainbow Gloss Collection!


Thank you Haynet and I look forward to the rest of the week and getting to know some of you more.

 

PLEASE VISIT: 

http://www.evoequine.co.uk/
 


 

5 Top Tips for Photographing Your Own Horse by Sophie Callahan


I hope you're all enjoying your long weekend and have plenty of chocolate to keep you busy over Easter. 
Today I've got a five top tips for you, for photographing your own horses. 


You can use the following tips with any level of equipment or experience. 


Whether you're trying to snap a quick iphone picture for Instagram or Snapchat, get images of a horse for sale, or you're a budding photographer yourself, these tips should give you a good start.



1. Ears Up!
Every horsey person knows that a good equine photo will have the horse's ears forward, so a good tip for this is to get a plastic bag, a bottle filled with stones or simply a feed bucket with a handful of nuts in, to attract maximum attention.  Have someone stand behind you, shaking, rattling or rustling and you should get those ears forward with no problem. 


2. Step Back
One of the biggest mistakes people make when photographing their horses is being too close to them. This distorts them and makes them appear out of proportion and badly put together. Step back a few paces and you'll find you'll get much better results. 

 

3. Stand Yourself at The Horse's Shoulder
The most flattering angle to photograph a horse is to stand facing their shoulder and also lower yourself to be level with the shoulder. 


4. Watch Your Background
Try and make sure your background is fairly simple and clear. Make sure there aren't any unsightly muck-heaps, machinery or other unwanted features behind your horse and also be aware of items 'growing' out of your horses head. The simpler, the better. Even walls, hedges or doorways can be good options.


5. Stand Square
Make sure your horse is standing as square and evenly as possible, to ensure they don't appear to have poor confirmation. This is especially important if you are taking photographs for advertising purposes.

 

For more information, please visit: http://www.sophiecallahanphotography.com/
 

How I Became an Equine Photographer by Sophie Callahan

Good morning guys. It's day three of the Haynet Business Showcase and I want to thank you for all the support you've shown it so far.

Today I wanted to share with you, how I became an equine photographer.

It's a topic that comes up a lot and a question I get asked frequently. And I figured if there are any aspiring equine photographers out there, reading this, you may be interested in reading about my journey.

Firstly, I think it's important to remember that everybody's story will be entirely different. There is no definitive, mapped out route to success, in a creative industry like photography, which is definitely a positive thing, because it means that is also no 'wrong' way.


I started taking photographs when I was at university, at Writtle College, studying for my degree in Equine Studies and Stud Management. I had no idea what I wanted to do, but I always knew I'd probably end up working with horses, as it's the only thing I've ever really been truly passionate about.

I actually suffered a nasty fall, lost a lot of confidence and ended up going to shows with a camera, more frequently than with a pony. I started taking photographs of my friends on their horses, out on cross country courses and at events and there began my newest addiction...


I've always been fairly creative, with art and English being two of the only subjects I enjoyed at school, and I'd taken art at A Level, but had just never really explored photography.

Friends and family (although perhaps slightly biased at the time, because I wasn't great) started telling me that they liked my images and it was on a family holiday in Mexico that my Dad said to me 'Sophie, what do you want to do when you graduate? You need to start thinking about it.' So, I told him that I was really enjoying learning about photography and that I might be interested in exploring a career as a photographer. And his answer, as is typical of my Dad and his 'can do' attitude, was 'Ok, so that's what we'll do. We'll make that happen.'


So, I actually started my event photography company whilst I was still at uni. I photographed events at Writtle, aswell as other local horse shows, black tie evenings, football tournaments and all kinds of other weird and wonderful events.

When I left uni, I continued to build my event photography business and my Dad noticed the potential in it. Now, let me begin by stating that whilst my Dad is an incredible business man, he is NOT a photographer and he is NOT horsey.

However, he decided that he wanted in on what I was building. And together we created Big Image, which we turned into a national event photography franchise. In the space of about a year and a half, we had twelve franchisees all across the UK and Ireland and were photographing national events, such as Best Ever Parties, Sports Tours and the United Dance Organisation.

At first, it was new and exciting and I loved it. But after a while, photographing another football tournament and dealing with franchisees became tedious. It was veering so far away from the reason I'd enjoyed photography in the first place... For it's creativity and artistic expression. Photographing events was more a case of just photographing whatever was in front of your lens and selling it quickly, onsight, for cheap prices. There was no making it beautiful in photoshop, or playing with light and location... I felt disheartened and unfulfilled.


In the meantime, I'd been closely following a few equine photographers, such as the very talented Emily Hancock and absolutely loved what they were doing. I religiously checked their pages for their next set of images and felt like I'd gone wrong somewhere... I was sitting here editing thousands of football photographers, whilst they were photographing beautiful ponies, in stunning countryside locations.

So, I decided that I could probably do some equine photoshoots on the side, to quell my creative needs, get my horsey fix, and still make the bulk of my living from the lucrative events we were photographing.

I put the idea to my Dad and he was sceptical, to say the least. He couldn't see how it'd work. He didn't understand why people would want pictures of their horses, let alone spend good money on it. But I suggested that it would just be something I'd enjoy and if it didn't work, I'd lost nothing.

So, I put a post out on Facebook and recruited some of my horsey friends (and their friends) to model for me. And I started exploring equine photography.

Once I had a few images, I set myself up a Facebook page, put a logo together very quickly and I started posting the photos. I tagged my friends and they shared it on their pages. And, suddenly, I had enquiries coming in.

I knew I needed to build my portfolio, if I was to prove my worth, so I decided to put out model call, asking for people to let me come and photograph their ponies for free. I was planning to choose ten, to give me a good base to my portfolio.

Well, I was absolutely inundated with volunteers. I ended up choosing ten and then booking multiple other shoots from the people who weren't chosen.

And that was the beginning for me.


After less than a year, we sold the event photography company because I just didn't have the time to dedicate to it. Moreover, I no longer had any motivation for it. As a lifelong horse lover, why would I want to be photographing dance competitions, when I could be photographing horses? It was difficult to find the enthusiasm I'd once had.

My Dad and my other half ran it without me for a while and I dipped in and out of it where I could, but really, as the founder of the business, without me it felt a little pointless. My other half had other opportunities that he wanted to pursue and my Dad has always had more than one thing going on at a time.

And so we all moved on. And I've never looked back. The business continued to grow and grow and I became addicted to building it, to nurturing my social media following and to soaking up everything there was to learn.

To be able to get up every day and do a job you absolutely live and breathe is, in my mind, the highest level of success. I very often pinch myself, because I can't believe how fortunate I am. And I'm so glad that I listened to the voice that told me this was what I was supposed to be doing!

 

For more information and how to book your equine photoshoot with Sophie with a 20% discount, please visit: http://www.sophiecallahanphotography.com/